Tuesday, January 22, 2008

Tips on Writing Fundraising Letters for Successful Fundraising Campaigns

What could be the key to a successful fundraising campaign? That would be being able to write a very good and effective fundraising letter. Fundraising letters aren't just letters. They are letters that have the attributes of sales letters.

You know that a fundraising letter was effective if it was able to catch the attention of your readers and was able to convince them to give help at the very moment they read the letter. Would you like to write effective fundraising letters? Check out the following tips.

1. When starting your fundraising letter, determine first the type of people who will be reading your letter. You need to be specific with your readers. This will help you identify the kind of approach that you will do for the letter.

2. Time is valuable to many people. They sometimes don't have time to read long fundraising letters. You need to make sure that the letter is short so that the readers will be able to remember everything that has been written in the letter.

3. When writing a fundraising letter. You need to be as personal as possible. However, make sure that the letter also sounds professional so that readers will be convinced of the intentions of the campaign.

4. You may start the letter with some good news. You may include updates about the organization, recent accomplishments and future projects. This is also your chance to address all your plans for the organization and how you plan to achieve those goals.

5. And then, you can include the reason why you started the fundraising campaign. You need to inform your readers about what you want to improve, why you want to do the project, how you will do it and the results they can expect from it.

6. You may also include the suggested amount that will help in the campaign. This will help them decide how much they can give for the fundraising campaign.

7. Don't forget to thank your donors. Thanking your readers will give them the motivation to give more for the campaign.

Make sure to include all the listed tips to help you create a convincing fundraising letter. Creating a very good fundraising letter will surely give overwhelming results. Once you are able to create an effective fundraising letter, you can be assured of a successful campaign, donors and donations.

2 comments:

chandra said...

Very well organized and documented!

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